At the age of 13, Lorde started writing songs herself. Lorde was discovered by A&R representative Scott MacLachlan of Universal Music Group (UMG) at the age of 12, when MacLachlan saw footage of Lorde performing at a school talent show in Auckland, New Zealand. To promote The Love Club EP, Lorde performed during various concerts, and " Royals" was released as a single. In the US, the record charted at number twenty-three on the Billboard 200 chart and has sold 60,000 copies as of August 2013. The release peaked at number two in New Zealand and Australia, and was certified platinum and 9 times platinum in those two countries respectively. On 8 March 2013 the record was commercially released by Universal Music Group and Virgin Records.Īn indie rock-influenced electronica and electropop album, The Love Club EP was well received by music critics, who praised its production and compared its style to works by Sky Ferreira, Florence and the Machine and Lana Del Rey. In November 2012, Lorde self-released the EP for free download via SoundCloud. In December 2011, MacLachlan paired Lorde with producer Joel Little, and within three weeks, the pair had co-written and produced all five songs on the EP. At the age of 12, she was discovered by Universal Music Group scout Scott MacLachlan, and began writing songs. The Love Club EP is the debut extended play (EP) by New Zealand singer-songwriter Lorde.
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